Diaz Communications LLC is founded and managed by Danny Diaz.
Diaz is the former communications director of the Republican National Committee (RNC). As the chief communications strategist for the RNC, Diaz crafted and implemented messaging initiatives, and directed earned media campaigns from the national to local level.
As the Republican Party’s national spokesman, Diaz was regularly interviewed by television, radio and print journalists with national and international media outlets. Diaz managed a division with a multi-million dollar budget and dozens of staff. RNC Communications incorporated an aggressive press, research and e-campaign operation, including specialty, regional, broadcast, and online media. Diaz also oversaw staff deployments and field operations based on strategic communication needs.
At the RNC, Diaz played a lead role directing and managing a number of initiatives such as the delegate selection process, research and data gathering and testing on Democratic candidates, the committee’s transition from the primary to general election campaign, the RNC’s role in both the Democratic and Republican conventions, as well as Election Day activities.
Prior to that, Diaz served as deputy communications director for John McCain 2008. As a senior member of Senator McCain’s campaign staff, Diaz was instrumental in crafting the campaign’s overall communications strategy, including the development of key messages, rapid response tactics, and outreach to mainstream and specialty media outlets.
Prior to joining the McCain campaign, Diaz served as deputy communications director at the RNC. As such, he was responsible for overseeing the committee’s regional media efforts and served as the primary communications liaison to state party committees and third-party groups. Diaz also played a key role in developing and implementing a strategic media plan to advance the nominations of two Supreme Court nominees – John Roberts and Samuel Alito, in addition to managing the committee’s independent expenditure program and anti-vote fraud efforts.
In 2003 and 2004, Diaz served as southwest regional press secretary for Bush-Cheney ’04 directing all press operations in nine victorious states. He was also a member of the campaign’s National Hispanic Working Group.
During the 2002 cycle, Diaz served as the deputy press secretary for the National Republican Congressional Committee (NRCC).
Before joining politics, Diaz was a public relations account executive at The Bomstein Agency and an associate with RMR & Associates.
A native of Washington, DC, Diaz received a bachelor’s degree in Communication from George Mason University. He resides with his wife, three daughters and son in Vienna, Virginia.